THE EVENT THAT PROVED PRESENCE DOESN'T NEED A BALLROOM (LIVE EVENT)
🎉 Case Study: Outlander Cast – Virtual Finale Party (Season 5)
🎯 The Challenge:
How do you transform a beloved in-person fan event into a meaningful, shared experience during a global pandemic? Our goal was to maintain the emotional connection and excitement of our annual Outlander finale party—without a physical venue, and with a global audience stuck at home.
💡 My Role & Process:
As co-creator and executive producer, I led the concept, production, and promotion of a fully virtual event across YouTube, Facebook, and Twitter—turning crisis into creative opportunity.
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Pivoted quickly from a 300+ person live event in Rhode Island to a multi-platform livestream watched worldwide.
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Coordinated exclusive interviews with cast members Lauren Lyle, Tim Downie, and Duncan Lacroix, plus bloggers and superfans.
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Directed real-time audience engagement through live Q&A, fan predictions, and emotional countdown moments from our home studio.
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Engineered a show flow that balanced fan celebration, exclusive access, and authenticity—with emotional honesty about the year’s challenges.
This wasn’t just a livestream. It was a fan-first, community-driven experience at a time when connection was needed most.
📈 The Result:
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Reached over 60,000 fans live and on replay across platforms within the first week.
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Garnered comments like, “This made me feel like I wasn’t alone—thank you for giving us this night.”
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Became a template for virtual fan events for other TV companion podcasts navigating pandemic pivots.
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Reinforced the brand's emotional trust with fans: real people, real love for the show, real community.
The Outlander Cast Virtual Finale Party -- PRE-SHOW (SEASON 5 | Episode 5.12 - Never My Love)
- COVID-19 Adaptation: Transformed traditional in-person finale party into a global virtual event, connecting fans worldwide through YouTube, Facebook, and Twitter.
- Cast Insights: Special guest appearances from Lauren Lyle, Tim Downey, and Duncan Lacroix provided behind-the-scenes stories and season highlights.
- Community Focus: Emphasized the importance of maintaining fan connections during challenging times through podcasts, blogs, and social media interactions.
- Season 5 Highlights: Cast and staff shared favorite moments, including emotional scenes with Jamie, Claire, Brianna, and Roger.
- Blog and Social Media Contributions: Recognized the hard work of writers, editors, and social media team who create comprehensive Outlander content.
- Clan Moderators Appreciation: Highlighted the crucial role of volunteer moderators in maintaining respectful and engaging online fan communities.
- Finale Anticipation: Built excitement for the season finale with fan theories, predictions, and a collaborative viewing experience.
