SOCIAL CONNECTION IS PROVIDING VALUE (SOCIAL VIDEOS & POSTS)
🎙️ Case Study: Wicked Rhody x Studio 10 Broadcast Series (2020)
🎯 The Challenge:
In the early days of the COVID-19 pandemic, local news stations were struggling to fill airtime with fresh, engaging content as live events disappeared and production slowed. At the same time, our niche podcast Wicked Rhody—focused on Rhode Island events and lifestyle—needed new ways to stay visible and relevant with audiences stuck at home.
The goal: Provide timely, uplifting content to a broadcast partner and elevate our podcast’s visibility across the state. A true win-win during uncertain times.
💡 My Role & Process:
As writer, director, and editor of this broadcast series, I pitched and delivered weekly content segments to NBC 10’s Studio 10 lifestyle program:
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Scripted and directed weekly TV-ready segments featuring co-host Mary Larsen previewing local events—safe, socially-distanced, and uplifting.
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Created a seamless content pipeline between Wicked Rhody and the station, aligning our podcast’s tone with broadcast needs.
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Edited each segment with a broadcast-ready polish while maintaining our podcast’s charm and community vibe.
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Strategically designed the segment to tease the full podcast, increasing listener conversion while adding value to Studio 10’s lineup.
This approach not only gave local TV fresh, hyperlocal content—but also allowed Wicked Rhody to break beyond the podcast bubble.
📈 The Result:
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Secured a weekly on-air broadcast spot on one of Rhode Island’s top-rated local programs.
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Boosted Wicked Rhody’s brand awareness statewide, contributing to a 15% increase in podcast listenership during the partnership.
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Helped Studio 10 meet content demand with community-centered stories, reinforcing their reputation as a trusted local lifestyle show.
One producer later remarked: “This segment gave our viewers a reason to smile and something to do—we needed that in 2020.”
📱 Case Study: Rocky Hill Country Day – Social Media Campaigns That Built a Community
🎯 The Challenge:
Rocky Hill Country Day wanted to show that a small independent school could have a big personality online.
The goal attract new families while deepening engagement with current ones—and do it in a way that felt authentic to their tight-knit community.
💡 My Role & Process:
As content strategist and creator, I developed a social media playbook that married emotional storytelling with timely, shareable visuals. This included:- Designing a series of behind-the-scenes “day in the life” reels, from classroom moments to sports and arts highlights.
- Introducing the “Tiny Mic” student interview series, which turned candid student soundbites into shareable, charming micro-content.
- Coordinating with faculty and administration to surface the moments that mattered most—balancing lighthearted posts with mission-driven messaging.
- Applying consistent brand tone and visual style across Facebook, Instagram, and Twitter for maximum recognition.
📈 The Result:
- Boosted engagement rates by 14% in one quarter.
- Increased open house RSVPs by 12% directly from campaign clicks.
- “Tiny Mic” videos became the school’s most-shared content series to date, strengthening the sense of belonging among students, families, and alumni.
🎓 Case Study: Bunker Hill Community College – Day in the Life & Campus in 60 Social Series
🎯 The Challenge:
With prospective students unable to visit in person, Bunker Hill Community College needed a way to make its campus feel alive—digitally. Static brochures and stock images weren’t cutting it. The challenge was to capture the vibrancy, diversity, and possibility of BHCC in a format built for short attention spans and mobile-first viewing.💡 My Role & Process:
As creative lead, I built two complementary video series to bring campus life directly to the audience:-
Day in the Life: Shadowed real students through classes, clubs, and downtime—highlighting authentic voices and unscripted moments that made BHCC relatable.
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Campus in 60: High-energy, one-minute tours showcasing key spots, events, and resources, paced for Instagram Reels, TikTok, and YouTube Shorts.
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Filmed entirely on campus to keep the tone grounded in authenticity, with editing designed to feel modern and dynamic.
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Balanced entertainment with subtle calls-to-action, driving viewers to learn more and connect with admissions.
📈 The Result:
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Campus in 60 became one of BHCC’s most-watched Instagram Reels series, tripling average view counts for campus-related content.
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Day in the Life clips generated a 24% higher engagement rate compared to other student-focused posts.
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Admissions reported direct inquiries tied to the series, calling it “the first thing applicants mention when we ask how they heard about us.”
🏫 Case Study: La Salle Academy – Wow. Inform. Educate. Social Strategy
🎯 The Challenge:
La Salle Academy had an active community and a strong tradition—but their social feeds told an inconsistent story. Posting cadence was irregular, and content often lacked a clear purpose. The result? Engagement felt scattered, and the school’s online presence wasn’t reflecting the excellence happening on campus every day.💡 My Role & Process:
As social media strategist, I developed a simple but non-negotiable three-pronged framework for every post:-
Wow: Capture attention instantly—through visuals, storytelling hooks, or unexpected moments.
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Inform: Deliver timely, relevant news about events, achievements, and opportunities.
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Educate: Share knowledge, insights, or behind-the-scenes context that builds pride and understanding.
The best posts hit all three. I:
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Audited past performance to identify gaps and quick wins.
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Built a 90-day content calendar balancing each prong.
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Introduced standardized visuals and tone to ensure brand consistency across channels.
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Collaborated with faculty, students, and alumni to source authentic stories and photos.
📈 The Result:
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Posting consistency improved from sporadic to daily within the first month.
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Engagement rates rose by 42% compared to the previous quarter.
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Community feedback shifted—parents, alumni, and students commented that the feeds “finally feel like La Salle.”
