VIDEOS THAT IGNITE (VIDEO EDITING)
ADS Inc. REBRAND
🎥 Case Study: Humanizing a Defense Brand – ADS, Inc. Proof of Concept Trailer
🎯 The Challenge:
ADS needed to reimagine its brand identity. Internally, they joked about supplying everything from “bullets to bandaids,” but externally, they were being perceived as just another faceless defense contractor. The challenge? Shift perception—from a supplier of military hardware to a team of humans providing legendary service that touches every point along the logistics chain.
💡 My Role & Process:
As the writer, director, cinematographer, and editor, I developed and executed the entire concept with an extremely lean team:
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🧠 Concept & Tagline: We reframed their tagline from “Your priority. Our mission.” to “When you need legendary service.”Inspired by Dunkin’s modular slogan strategy, this gave ADS room to pivot across audiences and offerings:“When you need bullets.”“When you need tactical support.”“When you need a partner.”
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🎬 Storytelling Approach:Instead of focusing on gear, we focused on people—the creators, the shippers, the end users in the field. I built a visual narrative showing how each item passes through multiple hands, ultimately supporting real lives and missions.
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📱 Production:
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Shot entirely on an iPhone
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Edited in Adobe Premiere
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Sound mixed in Adobe Audition
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Designed to prove that story > budget when it comes to emotional impact
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🎨 Tone & Style: Gritty, grounded, and human—with cinematic pacing and tactile, real-world sound design. We used hard light, shallow depth of field, and analog textures to mirror the hands-on nature of the work.
📈 The Result:
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🧭 Helped influence the brand direction for ADS’s larger rebranding initiative
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🛠️ Video was used internally as a proof of concept for future campaign work
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💬 Client feedback: “This is the first time we’ve seen ourselves the way we want others to see us.”
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🚀 Demonstrated that empathy-driven storytelling can work even in traditionally impersonal industries
ADS INC., WARRIOR EAST RECAP & TEASER
🛡️ Case Study: Warrior East Recap Trailer – Turning a Defense Expo Into a Must-See Event
🎯 The Challenge:
How do you make a defense expo feel like the Super Bowl of military networking?
Warrior East is the premier event for training, product demos, and high-level networking in the defense industry. Our challenge was twofold:
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Recap the energy and scale of the event in a way that highlights its impact.
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Drive ticket sales for the next year by making it feel like the event you can’t afford to miss.
💡 My Role & Process:
As the director, shooter, editor, and creative lead, I built a high-impact trailer designed to match the intensity and precision of the audience it served.
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🔥 Creative Strategy:
Instead of a slow-moving recap, we produced a stylized hype trailer—more akin to a sports promo than a trade show video. Think: military meets Top Gun. -
🎵 Pacing & Style:
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Fast cuts, high-octane music
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Handheld and gimbal footage to give a boots-on-the-ground feel
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Glimpses of key product demos, live trainings, and one-on-one interactions
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Built-in teaser for next year with a surprise appearance from Bill Belichick—saving the big punch for the final seconds
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👥 What We Showcased:
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Cutting-edge military tech
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Real-time training environments
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The excitement of networking with ADS leadership
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Candid moments of fun and human connection—because relationships drive this industry
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📈 The Result:
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📹 Used as the official highlight reel for Warrior East across all digital platforms
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🎟️ Played a key role in boosting early ticket interest for the following year’s expo
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💬 Client quote: “This made us look like a world-class event. It’s the kind of trailer that gets shared inside entire departments.”
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🧠 Internally positioned the brand as not just a vendor—but as the connector of the defense industry
This trailer didn’t just recap the event—it amplified its energy, captured its people, and turned it into a story worth watching again and again.
KATHLEEN CAMERON LIVE EVENT INTRO
✨ Case Study: Kathleen Cameron Intro Trailer — Building the Soul of a Global Brand
🎯 The Challenge
Kathleen Cameron, a best-selling author and global manifestation coach, was attracting thousands of live attendees to her conventions—but didn’t have a compelling visual narrative to open her events.
She felt something was missing:
“I’m telling people to manifest greatness, but I don’t even have a story to introduce who I am.”
She needed more than just a bio video. She needed a soulful, cinematic identity that would inspire belief from the moment she stepped on stage.
💡 My Role & Creative Approach
As creative lead, my goal was to develop a story, not a promo—to bring vulnerability, authority, and heart into one cohesive trailer.
Our creative strategy was simple but bold:
📌 Tell the truth. Show the journey. Make it universal.
We avoided glamor shots and hype language. Instead, we structured the trailer like a tech keynote—inspired by the storytelling arc of Steve Jobs:
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Rise to power
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The breakdown
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The rebirth
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And the vision that makes it all matter
🎬 Execution
We spent a week filming Kathleen’s real life:
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Her family
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Behind-the-scenes with clients
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Her daily habits
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The quiet, gritty, transformative moments most people never see
We stitched her story together in her own voice—vulnerable, raw, and unpolished—because that’s what real transformation looks like.
What made this trailer different:
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🧠 Strategy-first storytelling — rooted in her personal pain and triumphs, not salesy soundbites
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🎥 Documentary-meets-cinematic style — a blend of movement, stillness, and symbolism
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❤️ Emotional intimacy — we showed her in the hospital, in heartbreak, in healing, in joy
The audience sees Kathleen go from:
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Disconnected and overworked
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To enlightened and successful
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To shattered and sick
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To spiritually aligned and thriving
This wasn’t about perfection—it was about resilience, self-worth, and authenticity.
📈 The Result
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🎤 Used as the main stage intro at her sold-out global events
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💬 Clients said: “I finally understood her heart. I cried before she even walked out.”
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🔁 Became a powerful sales tool for her brand programs, books, and coaching offers
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🌎 Created a deep emotional bond between Kathleen and her audience, setting her apart from “manifestation gurus” who only show the highlight reel
🌟 Final Note
ROBERTSON STASH PODCAST TRAILER
🎬 Case Study: The Robertson Stash – A Rebellion in Motion
🎯 The Challenge:
Matt Robertson didn’t just want a podcast trailer—he wanted a statement. As a world-renowned borosilicate glass artist, Matt was entering Season 4 of The Robertson Stash Podcast and felt it was time to evolve. The show wasn’t just about glassblowing anymore—it was about Creative Rebellion. A space for misfits, makers, and modern-day renegades. He wanted the trailer to feel fast, irreverent, and deeply personal. It had to break rules—just like the people it featured.
💡 My Role & Process:
I led the full creative direction, filming, editing, and story development for the trailer. We shot on location with Matt—documenting podcast sessions, exploring his eclectic studio, and capturing the beautiful chaos of his world.
But instead of using sleek, polished visuals, we intentionally broke every filmmaking rule:
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Quick, jarring edits
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Color shifts and analog textures
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Footage of the unfiltered, raw moments most would hide
We wanted to embody rebellion—not just show it. The visual language of the trailer reflected the spirit of the show: disruptive, real, and wildly creative.
📈 The Result:
Season 4 launched with a trailer that captured attention and helped reposition the show as a movement, not just a medium.
✅ Massive engagement on social media from both the glass art and cannabis communities
✅ Quotes like “This isn’t just a podcast—it’s a vibe” started popping up from fans
✅ Matt finally felt like the podcast looked and felt like the world he built
This wasn’t just a trailer. It was a rebellion in motion.
SAP BUSINESS CLOUD DEMO
📊 Case Study: Turning Code into Connection – Reimagining the SAP Business Data Cloud Demo
🎯 The Challenge:
Let’s face it—SAP and enterprise cloud software aren’t exactly crowd-pleasers. The challenge was clear: take a dense, complex product demo for SAP Business Data Cloud and make it feel personal, dynamic, and engaging. We needed to inform and entertain—capturing attention within the first two minutes while showcasing advanced capabilities like AI-driven financial insights, integrated data systems, and predictive analytics.
💡 My Role & Process:
As Creative Director, I led the concept and execution of a cinematic-style walkthrough that broke away from traditional corporate demos. Instead of screen shares and PowerPoints, we brought in one of SAP’s most engaging board members and key team voices—and filmed them walking through the actual SAP offices, speaking directly to the viewer as if guiding a personalized tour.
But the real unlock came from a surprising source of inspiration: BBC’s Sherlock.
We asked ourselves: How do you make exposition-heavy content visual, emotional, and interactive?
Just like Sherlock used on-screen motion graphics to reflect his inner thoughts, we built a visual language where data insights, AI tools, and key messages moved with the characters. Graphs floated beside them. Data visualizations followed their gestures. Key points pulsed as they were spoken—merging physical and digital in a seamless experience that felt like stepping into their “perceived reality” of how the SAP Business Data Cloud works.
It wasn’t just a demo. It was a story about what the cloud could feel like—fast, intuitive, and deeply human.
📈 The Result:
✅ Helped position SAP’s Business Data Cloud as more than a product—but a solution people could actually see themselves using
✅ Delivered complex information in a format that was visually digestible and emotionally engaging
✅ Sparked excitement within internal SAP teams who called it “the most watchable SAP content we’ve ever produced”
🎤 One internal stakeholder said: “This finally feels like SAP has a voice. Not just a message.”
This project proved that even the most technical stories can connect—if you tell them like humans, not machines.
TRACY LITT TED TALK
🎤 Case Study: “Dear Fear, It’s Not You, It’s Me” – A TEDx Talk That Became a Movement
🎯 The Challenge:
Tracy Litt isn’t just a coach—she’s a transformational force. But her message needed a stage that matched her magnitude. Our challenge? To help her step into that spotlight through a TEDx talk that didn’t just inspire, but activated people. We had to translate her fierce love, unapologetic truth-telling, and spiritual wisdom into a visual and emotional experience that could wake people up to their own power—and push fear off its pedestal.
💡 My Role & Process:
We partnered with Tracy from ideation to execution. From brainstorming the emotional arc of the talk to refining her message into a crystallized theme—“Dear Fear, It’s Not You, It’s Me”—we ensured her voice was sharp, resonant, and radically authentic.
Then came the production. We filmed and edited the talk with precision, using dynamic visuals and pacing to match her electric presence on stage. But the real magic happened in the trailer: our goal was to bottle up the transformation Tracy sparks in her clients—and give audiences just enough of a jolt to say, “I need more of that.”
This wasn’t just about making content—it was about crafting an energetic transmission. We highlighted the moment she looked fear in the eye and declared she was no longer available for its rule. We brought forward the truth of what happens when a woman reclaims her mind, her power, and her future.
📈 The Result:
“This wasn’t just a TED Talk—it was a line in the sand. Tracy’s message finally made me realize I’ve been handing the mic to fear for way too long.” — Viewer Testimonial
The ripple effect? Women began showing up differently—in their homes, their businesses, and their lives. All because of one decision: to no longer let fear drive.
WHAT DOES OUTLANDER MAKE YOU FEEL? (In Partnership With STARZ)
🎬 Case Study: STARZ's Outlander – Fan Confessions That Transcended Promotion
🎯 The Challenge:
STARZ had a bold vision: reignite the passion of an already fervent fanbase while drawing in new viewers to their groundbreaking hit series, Outlander. The goal wasn't just to promote a new season; it was to remind fans why they fell in love with the saga in the first place—capturing the raw emotion, immersive storytelling, and profound historical depth that defined the show’s unique appeal.
💡 My Role & Process:
As the creative force behind the campaign, I took on the challenge by stepping beyond conventional promotion. Channeling inspiration from deep storytelling masters, I invited fans themselves to narrate their personal, heartfelt confessions about the powerful impact Outlander had on their lives. Rather than dictating the narrative, I simply provided the stage—transforming viewers into storytellers, and turning their stories into the heart of the campaign. Working closely with STARZ’s marketing team, I curated these authentic, emotionally charged narratives into a powerful, cohesive promotional piece.
📈 The Result:
The impact was immediate and electric—over 250,000 organic views within the first week alone, driven by an overwhelming wave of fan enthusiasm. Comments poured in, rich with emotion, gratitude, and genuine connection. STARZ’s marketing leadership praised the video as a standout success, commending how authentically it captured and amplified fan passion, and identifying it as a pivotal element in propelling the premiere to new heights of anticipation and success.
