NOT JUST A STUDIO. A RECKONING (SOCIAL & TECH ANNOUNCEMENT)
📱 Case Study: Halt and Catch Fire x Studio Reveal Social Promo
🎯 The Challenge:
We needed to announce the launch of our brand-new podcast studio in a way that would break the mold of the typical “room tour” or static reveal. The goal wasn’t just to show off new gear—it was to celebrate the creative journey, connect with our audience emotionally, and use our signature storytelling style to stand out on social media.
💡 My Role & Process:
As the writer, director, editor, and social strategist, I created a mashup-style announcement that blended fan-favorite TV moments with our personal growth story.
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💡 Concept: We reimagined a scene from Halt and Catch Fire, replacing all original audio and cutting a new version of the scene to make it feel like Donna, Joe, Gordon, and Cameron were eagerly anticipating the reveal of our new studio. This wasn’t just an homage—it was a playful reflection of how our community felt: “When’s the new space dropping!?”
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🎙️ Production:
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Recut and re-voiced scenes from the show
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Added atmospheric Scottish music for cinematic effect
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Filmed using an iPhone 14 Pro Max, showing you don’t need fancy gear to make something beautiful
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Color graded the final reveal sequence with vibrant, saturated tones to convey creativity, energy, and passion
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🛠️ Narrative Arc: From humble beginnings in our Providence apartment dining room (2012), to a closet studio, to a basement, and finally—our dream creative space. This gave longtime followers a moment of nostalgia and new followers a reason to care.
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💬 Social Copy:
“What happens when Blake’s favorite characters from #HaltAndCatchFire are waiting for the new studio just as much as everyone else?! THE BIG REVEAL OF COURSE! Welcome to the newest evolution of #MaryAndBlakeMedia.”
📈 The Result:
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⏫ +37% increase in engagement over our previous highest-performing post
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💬 Fans commented things like: “This is the most creative studio reveal I’ve ever seen” and “I’ve never felt so invested in someone else’s space!”
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🧠The blend of fandom, humor, nostalgia, and personal storytelling made the reveal deeply shareable and memorable, helping us reconnect with our audience post-pandemic
